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Lesson 21: Pricing & Policies (Profit, Boundaries, Luxury Standards)

NT101-M06-L02

M06-L02

Beginner

By the end of this lesson, students will be able to:

[ ] Explain how pricing connects to profit, time, supplies, and skill level.
[ ] Create a beginner pricing structure (base price + length + design + repairs).
[ ] Write clear policies (late/cancel/no-show, deposits, redo/fix rules) that protect boundaries.
[ ] Deliver luxury policy communication scripts that feel firm but professional.

Luxury pricing is clarity + confidence

Premium clients pay for:

consistent results

clean standards

calm experience

professional boundaries

1) Pricing basics (simple formula)

Price = time + supplies + overhead + profit

Beginner-friendly approach:

Start with a base service price (what you need to make per hour).

Add add-ons for what increases time/skill.

2) A simple menu structure

Base service (short length, solid color)

Length add-on (medium/long/x-long)

Shape add-on (extra shaping complexity)

Repair add-on (per nail)

Design tier (simple/medium/advanced)

3) Policies that protect you (must-haves)

Late policy: what happens at 10/15 minutes.

Cancellation policy: minimum notice.

No-show policy: fees and rebooking rules.

Deposit policy: when required and when it transfers/forfeits.

Redo/fix policy: what is included and what is not.

4) Scripts (luxury tone)

Late: “I can still take you, but we’ll need to adjust the service to stay on schedule.”

Cancel: “Per my policy, cancellations under hours are charged .”

Fix: “I’m happy to take care of you. Fixes are complimentary within ___ days if it’s a service issue.”

5) Luxury standard

Luxury policies are:

written clearly

communicated before booking

enforced consistently

Instructor demonstrates:
<ol class="font_8">
<li>Building a simple pricing menu.</li>
<li>Writing a late/cancel/no-show policy set.</li>
<li>Saying policies out loud in a luxury tone.</li>
</ol>
What to watch for:
<ul class="font_8">
<li>Short, calm scripts.</li>
<li>No over-explaining.</li>
<li>Consistent enforcement.</li>
</ul>

Instructor coaches students through the skill.

Guided practice flow (15–25 min)

Students set a base price for one service.
Students create 4 add-ons (length, design, repair, upgrade).
Students draft 3 key policies.
Role-play policy scripts with a partner.

Coach’s checklist:

[ ] Base price exists and makes sense for time
[ ] Add-ons cover extra time/skill
[ ] Policies are clear and specific
[ ] Scripts sound professional and calm

Ask AI to Draft Policies

Draft a late/cancel/no-show policy in a luxury tone.

Ask AI to Price

Help me price a service if I want to earn $/hour and my average service takes minutes.

Students perform the skill independently with a clear challenge.
<ul class="font_8">
<li>Challenge prompt: Create a one-page pricing menu + policy sheet.</li>
<li>Success criteria:Clear base price + add-ons 
Clear policy rules 
Luxury tone 
</li>
<li>Time limit (optional): 30 minutes</li>
<li>Submission (photo/video/notes): Pricing + policy sheet</li>
</ul>

Workbook pages: 1 (My Pricing Menu) + 1 (My Policies)
Homework:
<ul class="font_8">
<li>Write your 1-page menu and policies.</li>
<li>Practice saying your late and cancel policy scripts 5 times.</li>
</ul>
Reflection prompt: Which boundary will you enforce first to protect your time?

MASTER

Completion:

[ ] Theory Complete
[ ] Workbook Complete
[ ] Practical Complete
[ ] Assessment Passed
[ ] Instructor Approved