Lesson 26: Launch Plan (Fill Your Books in 30 Days)
NT101-M06-L07
M06-L07
45
Beginner
By the end of this lesson, students will be able to:
[ ] Build a 30-day launch plan with weekly goals (content, bookings, retention).
[ ] Set realistic booking targets and track simple metrics (inquiries, bookings, rebooks).
[ ] Create a launch offer strategy that protects luxury standards (no discount desperation).
[ ] Write a daily action checklist to fill books consistently.
30 days to fill your books (simple, repeatable)
Your goal is consistency, not perfection.
1) The launch equation
Content + Proof + Clear booking link + Fast replies = bookings
2) Set your booking targets (beginner)
Pick one:
Target A: 5 bookings/week
Target B: 10 bookings/week
Target C: 15 bookings/week
Then track:
inquiries/week
bookings/week
rebooks/week
3) The weekly structure (4 weeks)
Week 1: Setup + proof
update booking link + policies
post 3 proof posts
create 3 DM scripts
Week 2: Consistency + referrals
post 4 times
ask for 5 reviews/testimonials
launch referral gratitude offer
Week 3: Conversion
post 4 times
story availability daily
follow up with inquiries within 2 hours (when possible)
Week 4: Retention
push rebooking rhythm (2–3 weeks)
aftercare content
book next month’s schedule before this month ends
4) Launch offers (luxury-safe)
Instead of discounting, offer value:
free upgrade (paraffin/hot towel)
free nail art on 2 nails
free cuticle oil sample with rebook
5) Daily action checklist (10–20 minutes)
post 1 story (availability or behind the scenes)
reply to DMs
comment on 10 local posts
post 1 piece of proof/education (as scheduled)
6) Luxury standard
Luxury launch looks like:
clean visuals
clear booking process
consistent tone
no messy discounting
<p class="font_8">Instructor demonstrates:</p>
<ol class="font_8">
<li><p class="font_8">Setting booking targets and tracking metrics.</p></li>
<li><p class="font_8">Building a 7-day content plan that repeats.</p></li>
<li><p class="font_8">Luxury launch offers (value-based).</p></li>
<li><p class="font_8">DM scripts + follow-up cadence.</p></li>
</ol>
<p class="font_8">What to watch for:</p>
<ul class="font_8">
<li><p class="font_8">Clear CTA.</p></li>
<li><p class="font_8">Simple tracking.</p></li>
<li><p class="font_8">Consistent weekly plan.</p></li>
</ul>
Instructor coaches students through the skill.
Guided practice flow (15–25 min)
Students set a 30-day booking goal.
Students create a weekly plan for 4 weeks.
Students write 3 DM scripts (inquiry → deposit → booked).
Students choose 1 luxury-safe launch offer.
Coach’s checklist:
[ ] Target is clear and realistic
[ ] Plan includes proof + CTA
[ ] DM scripts are short and direct
[ ] Offer protects luxury standard
Ask AI to Plan
Build my 30-day launch plan based on: (days/week, target clients/week, ideal client).
Ask AI to Script
Write DM scripts to convert inquiries into booked appointments.
<p class="font_8">Students perform the skill independently with a clear challenge.</p>
<ul class="font_8">
<li><p class="font_8">Challenge prompt: Build your full 30-day launch plan on one page.</p></li>
<li><p class="font_8">Success criteria:Weekly goals + daily actions<br>
Clear booking target<br>
Includes retention (rebooking)<br>
</p></li>
<li><p class="font_8">Time limit (optional): 30 minutes</p></li>
<li><p class="font_8">Submission (photo/video/notes): One-page launch plan</p></li>
</ul>
<p class="font_8">Workbook pages: 1 (My 30-Day Launch Plan)</p>
<p class="font_8">Homework:</p>
<ul class="font_8">
<li><p class="font_8">Follow the plan for 7 days.</p></li>
<li><p class="font_8">Track inquiries, bookings, and rebooks.</p></li>
</ul>
<p class="font_8">Reflection prompt: What was the hardest part of consistency, and how will you fix it?</p>
MASTER
Completion:
[ ] Theory Complete
[ ] Workbook Complete
[ ] Practical Complete
[ ] Assessment Passed
[ ] Instructor Approved